Brand pack: the seven pieces a new business needs

A new business needs more than a logo. It needs seven pieces that look the same everywhere: the logo in vector format, the colors, the fonts, the business card, the email signature, social media assets and the letterhead. You make them once, together, and stop improvising every time you send a quote.

Why all at once

In its first month, a lone logo ends up in five places: on the door, on the website, on the Google profile, on Facebook, on an invoice. Everyone who places it resizes it, tweaks the color "a little" and pairs it with some other font. Three months in, the business has five logos.

Google asks that your Business Profile name be the one you use consistently on your storefront, website and stationery. A brand pack makes that easy, because everyone starts from the same files.

The seven pieces

1. The vector logo

Vector graphics are built from calculated shapes, not pixels, so you can scale them up or down without losing sharpness. The same file works on a business card and on a banner several meters wide. You get the logo as PDF or SVG for print and web, plus PNG for people without design software, in color, white and black versions.

2. The colors

Two or three colors, each with its codes: for screens (RGB, HEX) and for print (CMYK). Without print codes, every print shop "guesses" a different shade of blue.

3. The fonts

One font for headings, one for body text, with the right license. Plus a fallback for Word and email, where custom fonts don't show up for everyone.

4. The business card

Print-ready, with bleed, plus a file you fill in for every new team member.

5. The email signature

Name, title and phone as text, the logo as a hosted image, few links. One signature built correctly, once, and used by the whole team.

6. Social media assets

Profile picture, cover image and a few post templates in the formats of the platforms you actually use. Templates keep colors and fonts in check when someone else is posting.

7. The letterhead

This is where the law comes in. Romania's Companies Law (31/1990, Article 74) requires invoices, quotes, orders and any other business documents to show the company name, legal form, registered office, trade register number and unique registration code. For an SRL, the limited liability company most small firms are, the share capital goes on too. The letterhead is the natural home for all of it. The same article says that if the company has a website, this information must be published there as well.

The mini-guide that holds it together

On top of the seven pieces comes a page or two of rules: how much clear space goes around the logo, which backgrounds the white version works on, what you never do (stretch it, recolor it, add a drop shadow). It's the sheet you send to the print shop, to the sales rep and to whoever builds your website.

What drives cost and timing

It depends on how many pieces you already have. A good old logo redrawn as a vector shortens the road a lot. A logo that only exists as a photo, with no original file, has to be redrawn. It also matters how many social media variations you want and how many languages the letterhead needs.

Our for businesses page has our 7-piece brand pack: you get everything on a presentation page and in a .zip archive. Business cards for the whole team are on their own page.