Freelancer
- PriceLow, but variable
- Pricing transparencyNegotiated case by case
- Range of servicesA single specialty
- Quality & consistencyDepends on the person
- Process & strategyAd-hoc
- CommunicationDirect, but one person
- ExperienceVariable
Independent graphic design studio · est. 2014
Graphic & Design.
We make brands seen — clear, clean, no noise.
Services · Six directions, one studio
Everything a brand needs to be seen.
From concept to final delivery — we work with founders, agencies and established brands on materials that communicate clearly and convince.
01Graphic Design
Visual identity, logo, brand systems and graphic materials that lay the foundation of your presence.
02Merch & Product Presentation
Graphic concepts for collections, apparel, promotional items and launch campaigns.
03Special Materials
Manuals, infographics, product design, interactive e-books and digital magazines.
04HoReCa & Events
Menus, invitations and custom materials for restaurants and special events.
05Digital & Online
WordPress websites, Shopify stores, posts and templates for social media.
06Typography & Print
We bring design into physical reality — print, large format, signage, turnkey.
How we work · from idea to delivery
A clear process, no surprises.
01
Brief & discovery
We understand the brand, the goals and the audience — asking the right questions before any pixel.
02
Concept & direction
We propose clear visual directions, each with reasoning behind it — not just "pretty".
03
Revisions
We refine the chosen direction together, within the rounds included in your package, with structured feedback.
04
Delivery
You get all the files (web + print) and the usage guide, ready to use.
What clients say · trust earned
Brands that put their trust in us.
They understood our brand better than we did and delivered exactly what we needed — on time and hassle-free.
Clear communication, zero surprises, results beyond expectations. I've already recommended them to other founders.
From logo to packaging, everything came out coherent and professional. Exactly what we wanted for launch.
Collaborators · brands we've worked with
Marius Moga
Trex
…and dozens of restaurants, cafés, hotels and factories.
Why us · comparison
Exactly right — neither too cheap, nor too expensive.
Studio-grade quality, without the budget (and bureaucracy) of a big agency.
Optical Design
- PriceFair and fixed
- Pricing transparencyPublic on the site, VAT included
- Range of servicesFull-service: branding, print, merch, digital
- Quality & consistencyStudio-grade, consistent
- Process & strategyA clear process, a conversation
- CommunicationDirect with the studio, dedicated
- Experience12 years · 200+ projects
Large agency
- PriceHigh (+ VAT on top)
- Pricing transparency"On request", via a form
- Range of servicesComplete
- Quality & consistencyHigh
- Process & strategyRigorous, but bureaucratic
- CommunicationThrough an account manager
- ExperienceSolid
Optical Merch · shop & drops
Our merch, on Instagram.
Products, collections and behind-the-scenes under the Optical Merch sub-brand — follow the launches and new drops.
FAQ · clear answers
What most people ask.
How much does a visual identity cost?
Identity packages start at 1,200 RON (START) and go up to 8,500 RON (PREMIUM), VAT included. The most popular is PRO at 3,900 RON — full details on the Services page.
How long does a project take?
On average 7–30 days, depending on the package and complexity. We set a clear deadline up front and stick to it.
Why a studio and not a freelancer or a cheap platform?
You get consistent studio-grade quality, a clear process and a full range of services — without the budget and bureaucracy of a big agency. See the comparison above.
How many revisions are included?
2 rounds with START, 4 with PRO and unlimited with PREMIUM. Structured feedback helps us reach the final version quickly.
Do you work remotely, outside Bucharest?
Yes. We work remotely with clients across the country and abroad — the whole process can happen online.
Do prices include VAT?
Yes, all displayed prices include VAT. No surprises at the end.
What do I get at the end?
All files in vector format (web + print), plus — depending on the package — a brand board, brand manual and mockups.
Not sure where to start?
Take the style test — 60 seconds and you've got a starting point.
Next chapter · Yours
Your brand, to the next level.
Tell us about your project and we'll come back with a plan tailored to your goals.