Clarity
Message before style. If a design doesn’t communicate in 3 seconds, it’s just decor.
About · who, what, why
12 years of design that speaks.
We’re an independent studio, and we judge every piece of work by what it does for your business. Today we work across four studios.
12+years of experience
200+projects delivered
4studios, one contact
34collaborators, from Constanța to Panama
The story · current chapter
We’ve worked in graphic design for over 12 years. We’ve drawn logos for bistros and car washes, four merch collections for a hip-hop artist and a 6-language company presentation for a firm that builds solar plants in three countries.
We’ve worked with early-stage founders, festivals and record labels, energy companies and clients in Panama. The work goes from a single business card to a complete brand system.
Good design isn’t decoration. It’s a business tool.
Today, Optical Design is split into four studios: merch and print, websites, apps and marketing. Whatever the size, the question is the same: does it read at first glance, and does it look the same everywhere?
We work for people to whom a brand is more than a logo: a system of trust, built visually, over time.
Alex ȘerbanFounder · Optical Design · est. 2014
The 4 studios
Four studios.
One standard.
Each studio has its own website and tools. The way we work and talk to you is the same everywhere.
01 · merch.opticaldesign.ro
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Merch & Print Design
Merch collections, posters, car wraps, stickers and 3D print for artists and brands.
- Merch drops
- Posters & print
- Car wraps
- Stickers
- 3D print
- Signage
Optical
Web Design
Websites that bring in clients: hotels, restaurants, salons, companies and online stores.
- Business websites
- Online stores
- Landing pages
- Digital menus
Optical
App Dev
Web and mobile apps, from idea to the App Store.
- Web apps
- iOS & Android
- Internal platforms
- Idea to launch
Optical
Marketing
Campaigns, SEO and AI SEO, so people can find you.
- SEO
- AI SEO
- Social media
- Campaigns
From the work
Logos · archive 2022–23
Marks for
real businesses.
Restaurants, record labels, football clubs, car washes and print shops. Every logo started with a talk with the person behind the business.
TREX
Loka Bistro
Folclor Records
Major Music
Gavv Delice
Voința Cochirleni
Live Media
Street Sandwich
Navis Contrast
La Familia
NBKD Kitchen Design
Car Wash G&N
Any Print
SGEG
X Cartel
How we work
Three steps
to kick-off.
No pointless meetings and no 40-field forms. One message is enough to get going.
- You message us
On WhatsApp or by e-mail. We reply within 24 hours on business days.
- A short briefing
We clarify goals, timeline and budget, on WhatsApp or by phone.
- A clear quote
Price and a step-by-step plan, no surprises. We start once you say “yes”.
House rules
Four values
on every deliverable.
We judge every decision by them, from a single icon to a full brand system.
Coherence
From kerning to colour, everything tells the same story. When a client sees you the same way three times, they remember you.
Courage
Safe design is invisible design. We propose bold directions and tell you why they work.
Conversation
Design is dialogue. We listen, propose and adjust until the result feels like you.
Who we’ve worked with.
Festivals, artists, brands and local businesses that trusted us: from logos and merch to websites and platforms.
- Neversea
- F.Charm
- Heavens Hell
Got something to build?
Tell us what you do and what’s missing. We come back with a plan and a timeline. The price comes in the quote, not out of thin air.