02 / 07 · Merch & music · F.Charm’s brand · Romania
Oaia Neagră
Black, bone and blood. The sheep that doesn’t follow the flock.
What we did
The logo is the one from their shop, faithfully redrawn as a vector, with its western-poster texture kept. We set it in four forms (horizontal, stacked, ON monogram and the SHOP version) and surrounded it with ink black, wool bone and a blood red. The guide shows how the brand and its collections sit side by side.
- Vector logo · 4 forms
- Colours & fonts
- Business card
- Product label
- E-mail signature
- Social media
- Letterhead
- Brand guidelines · 12 pages
Colours
- Ink black#0A0908
- Bone (wool)#F4ECD8
- Blood red#B8242C
- Old gold#C9A961
- Soot#1C1917
- Smoke#6B645E
Fonts
Anton for headlines · Newsreader for text
01The logo, on dark and light
02Business card & social media
03The brand guidelines
The names, phone numbers and e-mails on the business cards and signatures shown here are samples.
Got something to build?
Tell us what you do and what’s missing. We come back with a plan and a timeline. The price comes in the quote, not out of thin air.