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Portfolio · brand identities

Brand identities.

Seven real businesses, from solar plants of hundreds of MW to a record label: complete identities, with logo, colours, fonts, business card, social media, guidelines, presentations and websites. Everything a brand needs to look the same everywhere.

01 / 07

Greentech

Utility-scale solar PV · data centres · Romania · Italy · Spain

Black, lime green and solar plants seen from a drone.

  • 1,873 MWof utility-scale PV plants built on their sites
  • 22plants in Romania, Italy and Spain since 2023
  • 3countries: Romania, Italy, Spain
  • 400+workers on their own payroll
  • 500people at peak on one site (Butimanu)

Figures from Greentech’s Company Profile 2026.

See the identity
02 / 07

Oaia Neagră

Merch & music · F.Charm’s brand · Romania

Black, bone and blood. The sheep that doesn’t follow the flock.

  • Vector logo · 4 forms
  • Colours & fonts
  • Business card
  • Product label
  • E-mail signature
  • Social media
  • Letterhead
  • Brand guidelines · 12 pages
See the identity
03 / 07

Major Music

Record label · Romania

Vinyl black, master silver. The artist up front.

  • Vector logo · 3 layouts
  • Colours & fonts
  • Business card
  • E-mail signature
  • Social media · release set
  • Letterhead
  • Brand guidelines · 11 pages
See the identity
04 / 07

PureElektric

Construction · photovoltaics · manpower · data centres · Romania

Black and gold, like a solar panel in full sun.

  • 17 logo versions
  • Colours & fonts
  • Business card
  • E-mail signature
  • Social media
  • Letterhead
  • Brand guidelines · 10 pages
See the identity
05 / 07

Live Artist

Artist booking & events · Romania

“We run the show.” One blue, the rest is stage.

  • Vector logo · 3 colours
  • Colours & fonts
  • Business card
  • E-mail signature
  • Social media
  • Letterhead
  • Brand guidelines
See the identity
06 / 07

ALC Global Trade

Tropical hardwood · export · Panama

Navy and copper, like a supplier you can count on.

  • Vector logo · 8 versions
  • Colours & fonts
  • Business card
  • E-mail signature
  • Social media
  • Letterhead
  • Brand guidelines · 10 pages
See the identity
07 / 07

Global Elite Realty

Real estate · Panama

A golden skyline, solid black and plenty of space.

  • Vector logo · 4 versions + mark
  • Colours & fonts
  • Business card
  • E-mail signature
  • Social media
  • Letterhead
  • Brand guidelines · 10 pages
See the identity

The names, phone numbers and e-mails on the business cards and signatures shown here are samples.

What’s in a brand pack

Seven pieces.
One brand.

You get everything in one place, organised in folders, with files for print and for screens. No more “can you also send the white logo?”.

  1. 01

    Logo

    In every version: colour, white, black, on dark and light. SVG for print, PNG for screens.

  2. 02

    Colours & fonts

    The palette with HEX, RGB and CMYK, plus the fonts, free and included.

  3. 03

    Business card

    Front and back, a print-ready PDF (with bleed) and a presentation PDF.

  4. 04

    E-mail signature

    Text and colour only, so it shows up for everyone, in any mail app.

  5. 05

    Social media

    Profile picture, Facebook and LinkedIn covers, the first posts.

  6. 06

    Letterhead

    A4, for quotes, contracts and letters.

  7. 07

    Brand guidelines

    The rules in short: dos and don’ts, so the brand looks the same everywhere.

Got something to build?

Tell us what you do and what’s missing. We come back with a plan and a timeline. The price comes in the quote, not out of thin air.

Ask for a quote on WhatsApp alex.serban@opticaldesign.ro