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Your logo, set in motion.

A short logo animation makes every clip feel like it comes from the same company. We start from the shape of your logo, not from an off-the-shelf effect, so the motion says something about what you do.

What you get

The deliverables, in short. What exactly is included goes in the quote.

  1. 01

    Motion that grows from the logo

    A line that draws itself, a letter that settles, a mark that turns: we take the movement from its shape.

  2. 02

    A long and a short version

    One to open or close a clip, a very short one for stories, ads and your website.

  3. 03

    On any background

    The same versions as the logo, plus one on a transparent background to lay over any video.

  4. 04

    Sound, if you want it

    A short sound licensed for commercial use, matched to the motion. Or silent, for places where it won’t be heard.

  5. 05

    For web and e-mail

    Lightweight versions for your website and a GIF for your e-mail signature, with a complete first frame for Outlook.

Formats
  • Vertical and wide MP4
  • MOV with transparent background
  • GIF for e-mail
  • Lottie or animated SVG for the web
  • WebM for the web

How we work

Four steps, from the first message to the final files.

  1. 1

    The goal

    You tell us where it runs (Reels, TikTok, Shorts, website, e-mail) and what people should remember.

  2. 2

    The script

    We write the sequence briefly, frame by frame, before animating anything.

  3. 3

    The animation

    We animate in your identity: colours, fonts, logo. Rounds of changes are written in the quote.

  4. 4

    The export

    You get the files in each network’s formats: vertical, square or wide.

Questions

What clients ask us.

Where does the animated logo go in a clip?

Usually at the end. On Reels and TikTok the first seconds should show the subject, not the logo. On YouTube, in presentations and on your website, it can open the piece.

My logo is just a picture. Can it be animated?

First we redraw it as a vector, otherwise the edges look jagged in motion. Then we animate it in parts: mark, letters, tagline.

Can I have the animated logo in my e-mail signature?

Yes. We make a lightweight GIF with a complete first frame, so it looks right in Outlook too. Details are under signature with animated logo.

Do you film as well?

We mostly work with motion graphics and the material you already have (photos, phone clips). If filming is needed, we tell you at the first talk how we will handle it.

What resolution do I get?

We export for each place separately: vertical 9:16 for Reels, TikTok and Shorts, square or 4:5 for the feed, wide 16:9 for YouTube and websites.

How much does it cost?

It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.

Optical Marketing

Let’s start.

Tell us in two lines what you need. We come back with a plan and a clear quote.