Banners that catch the eye, not tire it.
A banner gets a split second to be seen. We animate it with one message and a clear button, then adapt it to every size the campaign needs, without it looking like the work of different hands.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
Every size from one layout
Square, vertical, horizontal, leaderboard and skyscraper, each re-laid properly, not just stretched.
- 02
Short motion that stops
The animation delivers the message and settles on the final frame, with the offer and button in view.
- 03
Lightweight, within network limits
We export them at the file weight Google Ads and the host sites require, so they are approved without fuss.
- 04
The final frame, static too
For placements that don’t accept animation, the same ad as a JPG or PNG.
- 05
Message variants
A few headline or image variants, so the campaign shows you which works better.
- HTML5 for Google Ads
- Animated GIF
- MP4 for Meta
- Static JPG or PNG
- 300×250, 728×90, 300×600
- 1080×1080 and 1080×1920
How we work
Four steps, from the first message to the final files.
- 1
The goal
You tell us where it runs (Reels, TikTok, Shorts, website, e-mail) and what people should remember.
- 2
The script
We write the sequence briefly, frame by frame, before animating anything.
- 3
The animation
We animate in your identity: colours, fonts, logo. Rounds of changes are written in the quote.
- 4
The export
You get the files in each network’s formats: vertical, square or wide.
Work we made
Only real projects, already on our site.
Questions
What clients ask us.
Which sizes do I need?
It depends on where the campaign runs. For Google Display, the most used are 300×250, 336×280, 728×90, 300×600 and 320×50 on mobile. For Meta, square and vertical. We draw up the exact list from the campaign plan.
GIF or HTML5?
GIF works almost everywhere, e-mails included, but it is heavier and has fewer colours. HTML5 is lighter and sharper, for Google Ads and websites. Usually you get both.
Do you run the campaign too, not just the banners?
Yes, through Optical Marketing: we set up Meta and Google campaigns, track what they bring in and stop what isn’t working.
Do you film as well?
We mostly work with motion graphics and the material you already have (photos, phone clips). If filming is needed, we tell you at the first talk how we will handle it.
What resolution do I get?
We export for each place separately: vertical 9:16 for Reels, TikTok and Shorts, square or 4:5 for the feed, wide 16:9 for YouTube and websites.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Related
Goes well with
Optical Marketing
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.