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Brochures and leaflets that read in order.

A brochure opens page by page, and the order matters. We lay out the content in the order your client reads it: who you are, what you do, why you and how to reach you.

What you get

The deliverables, in short. What exactly is included goes in the quote.

  1. 01

    The right format and fold

    An A4 tri-fold folded to DL, a leaflet folded in half or a stapled brochure, with the page count planned from the start.

  2. 02

    The reading order

    The cover says who you are, the inside what you do, and the back how to get in touch. We plan around how each panel opens.

  3. 03

    Your photos and projects

    We work with the photos you have. If they aren’t enough, we fill in with icons, infographics or illustrations in your identity.

  4. 04

    Shorter copy

    We help you trim and order the text, so every page has room to breathe.

  5. 05

    The screen version

    A light PDF with the pages in reading order, to send by e-mail or WhatsApp.

  6. 06

    Printing, on request

    We tell you which paper folds cleanly and handle the print run through our partner print shops.

Formats
  • Print PDF (CMYK, 3 mm bleed)
  • A4 tri-fold, folded to DL
  • Folded leaflet, A4 or A5
  • Stapled brochure
  • Screen PDF, page by page

How we work

Four steps, from the first message to the final files.

  1. 1

    What, how many, where

    You tell us what gets printed, in what format and how it is handed out. If you already have a print shop, we work to its specs.

  2. 2

    The layout

    We design on the real format, with your copy and a hierarchy built for whoever reads it.

  3. 3

    Adjustments and proofing

    We proof the copy and the details together. Rounds of changes are written in the quote.

  4. 4

    Print-ready file

    A PDF with bleed and safe margins, plus a version for screens. On request we also handle the printing, through our partner print shops.

Questions

What clients ask us.

How many pages should it have?

As many as it takes to say what you do, and no more. For a service business, a tri-fold is usually enough. A stapled brochure needs a page count in multiples of four, so we split the content across pages from the start.

What is the difference between a leaflet and a brochure?

A leaflet is a single sheet folded in half or in three. A brochure has several sheets bound in the middle. A leaflet suits a short introduction, a brochure a catalogue or a project portfolio.

Can it be in several languages?

Yes. We build the layout with room for longer text, so the English or any other version fits without redoing the page.

Do you handle the printing too?

Yes, if you want. We work with partner print shops and tell you which paper and finish suit what you are printing. You can just as well take the files to your own printer.

What files do I get?

A print PDF (CMYK, with bleed and safe margins) and a screen version, so you can also send it by e-mail or WhatsApp.

How much does it cost?

It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.

Optical Merch & Print Design

Let’s start.

Tell us in two lines what you need. We come back with a plan and a clear quote.