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QR codes in your colours that still scan.

A QR code is a small promise: scan it and you land somewhere useful. We make it in your colours while keeping it readable, and make sure it leads exactly where it should: a page, a menu, a contact, a review.

What you get

The deliverables, in short. What exactly is included goes in the quote.

  1. 01

    Design that scans

    Colours, rounded corners, a logo in the middle, but with enough contrast and a dark code on a light background. We test it on several phones before printing.

  2. 02

    Static or dynamic, in plain words

    A static code holds the link itself and can’t change after printing. A dynamic one goes through a short address that you can point to a different page at any time.

  3. 03

    The short address on your domain

    For dynamic codes, the redirect lives on your own domain, not with a service that may start charging a subscription or shut down.

  4. 04

    The page it leads to

    The destination matters as much as the code: a menu, a contact page, your Google review form, a sign-up. We build it too if it doesn’t exist yet.

  5. 05

    Size and margin for print

    A white margin around the code and a size based on the distance it is scanned from: business card, table, poster or shop window.

  6. 06

    A line that says what you get

    A few words next to the code, such as “Menu”, “Save contact” or “Leave a review”, so people know why they are scanning.

Formats
  • Vector SVG for print
  • PNG for screens
  • Light and dark background versions
  • Static or dynamic code
  • Landing page, on request
  • Tested on several phones

How we work

Four steps, from the first message to the final files.

  1. 1

    What you sell and to whom

    You tell us what you do and what the visitor should do: call, book, buy.

  2. 2

    The structure

    We settle the pages and what sits on the first screen, designed for the phone first.

  3. 3

    Design and build

    We build it from scratch, fast and easy to find on Google. Rounds of changes are written in the quote.

  4. 4

    Launch

    We put it on your domain, with HTTPS, and stay close after launch.

Questions

What clients ask us.

Does a code with a logo in the middle still scan?

Yes, if it is done properly. QR codes have error correction: part of the code can be missing and it still reads. We use the highest correction level, keep the logo small and test on several phones, including in low light.

Which do I choose: static or dynamic?

Static if the link never changes, such as your website address. Dynamic if you want to change the destination after printing: a new menu, a seasonal page, a different form. A dynamic code can also count scans.

Do you make the menu the code leads to?

Yes. For restaurants we have QR digital menus, which you update without changing the codes on the tables.

Can I see something before I decide?

Yes. Tell us your business name and within 72 hours you get a link to a demo site, built from what we find about you publicly.

Who takes care of the domain and hosting?

We do, if you want: hosting on European servers, with SSL, e-mail on your domain and backups. Details are on the web services page.

How much does it cost?

It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.

Optical Web Design

Let’s start.

Tell us in two lines what you need. We come back with a plan and a clear quote.