Your channel, from phone to TV.
YouTube asks for one image for every screen: a TV shows all of it, a phone shows only a thin band in the middle. We design it in layers, so it looks right everywhere.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
The full image, 2560×1440
The file YouTube asks for, with the background designed for TVs, the only screen that shows it all.
- 02
The safe area, 1546×423
The middle band, visible on every screen. That is where your name, logo and message go.
- 03
Checked on phone, desktop and TV
We show you how each screen sees it before you upload, so you don’t find the crops afterwards.
- 04
A matching profile picture
The circle next to your channel name, in the same system as the banner.
- 05
A thumbnail layout
On request, a layout for your video thumbnails, so they all look like they come from the same channel.
- 06
Versions for releases
The banner can change for an album, a season or a new series, on the same layout.
- 2560×1440 PNG/JPG
- Phone, desktop and TV preview
- 800×800 profile picture
- 1280×720 thumbnail layout
- File within YouTube’s size limit
How we work
Four steps, from the first message to the final files.
- 1
Networks and goal
You tell us which networks you are on and what you want from them: messages, bookings, sales.
- 2
The visual system
We set the rules: colours, fonts, where the logo sits, what a post and a cover look like.
- 3
The pieces
We draw each piece at the exact sizes of each network. Rounds of changes are written in the quote.
- 4
The export
You get files ready to upload, by size, plus templates for what you post yourself.
Work we made
Only real projects, already on our site.
Questions
What clients ask us.
Why such a large image if only a band shows?
Because the same file appears whole on a TV and cropped on a phone. We put the message in the centre, where everyone sees it, and the atmosphere around it, for the big screens.
Do you make video thumbnails too?
Yes. We build a layout with room for a title and an image, which we fill in for each video or you use yourself.
Do you work with artists or record labels?
Yes. For Major Music we made the YouTube banner together with the rest of the identity: logo, posts, brand guidelines. You can see them on the project page.
Do I also get editable files for posts?
For the posts you make yourself, we leave you templates you can fill in. What exactly you get is written in the quote.
Do you also do the posting?
Yes, through Optical Marketing: calendar, posts and replies, with a plain-language monthly report.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Related
Goes well with
Optical Marketing
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.