Labels that sell and say what they must.
A label has two jobs: to make someone pick the product up, and to say what the law requires. We do both, with a front built for the shelf and mandatory text people can read.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
A front for the shelf
Product name, brand and quantity in the same field of view, with an image or illustration you notice from a step away.
- 02
Mandatory text, legible
Ingredients, highlighted allergens, nutrition values and producer details, at a type size people can actually read.
- 03
Shaped to the pack
We measure the jar, bottle or box and design the label at its real size, with a contour cut line if needed.
- 04
The whole range
One design that every flavour or variant comes from, different in colour but clearly the same brand.
- 05
Checked at full size
We print the label at 1:1 and try it on the pack before printing, not just on screen.
- 06
Printing, on request
On paper, vinyl or water-resistant material, on rolls or sheets, through our partner print shops.
- Print PDF (CMYK, 3 mm bleed)
- Contour cut line
- Layout at the pack’s real size
- Versions for the whole range
- PNG for your online shop
How we work
Four steps, from the first message to the final files.
- 1
What, how many, where
You tell us what gets printed, in what format and how it is handed out. If you already have a print shop, we work to its specs.
- 2
The layout
We design on the real format, with your copy and a hierarchy built for whoever reads it.
- 3
Adjustments and proofing
We proof the copy and the details together. Rounds of changes are written in the quote.
- 4
Print-ready file
A PDF with bleed and safe margins, plus a version for screens. On request we also handle the printing, through our partner print shops.
Work we made
Only real projects, already on our site.
Questions
What clients ask us.
Who is responsible for the mandatory text?
The producer. You or your food technologist give us the ingredients, allergens and nutrition values, and we lay them out legibly and in the required order. More in product labels: what has to fit.
How small can the text be?
On food, the EU regulation requires a lowercase “x” at least 1.2 mm high, or 0.9 mm on small packs. That is why we measure the printed label at full size instead of trusting the number in the software.
Can the label be part of the brand identity?
Yes. For Oaia Neagră, the product label was part of the identity pack, alongside the logo, colours and business card.
Do you handle the printing too?
Yes, if you want. We work with partner print shops and tell you which paper and finish suit what you are printing. You can just as well take the files to your own printer.
What files do I get?
A print PDF (CMYK, with bleed and safe margins) and a screen version, so you can also send it by e-mail or WhatsApp.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Related
Goes well with
Optical Merch & Print Design
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.