Your brand rules, written down once.
The print shop, the sales team, whoever builds your website: each uses the logo as they see fit. Brand guidelines tell them what is allowed and what isn’t, with examples, so the brand stays the same whoever touches it.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
The logo and its versions
When to use each version, how much clear space to leave and the smallest size at which it still reads.
- 02
The colours, with every code
HEX, RGB, CMYK and Pantone, plus the proportion: how much of each colour appears on a page.
- 03
Fonts and hierarchy
Which typeface is for headings and which for body text, at what sizes and how they sit on the page.
- 04
What not to do
A stretched logo, swapped colours, replaced fonts: we show them all, so they never reach your materials.
- 05
Real applications
How the brand looks on a business card, on social media, in a presentation or on a van.
- 06
The one-page summary
Alongside the full guide, a single sheet with the essential rules, quick to send to a supplier.
- Screen PDF guide
- One-page summary
- Logo SVG and PNG
- HEX, RGB, CMYK, Pantone palette
- Application examples
How we work
Four steps, from the first message to the final files.
- 1
The talk
You tell us what you do, who you sell to and what you don’t want to look like. We also look at competitors.
- 2
The directions
We show you the logo directions on real applications: storefront, business card, profile.
- 3
Refinement
You pick a direction, we take it all the way. Rounds of changes are written in the quote.
- 4
The final pack
Vector logo in every version, colours, fonts and usage rules.
Questions
What clients ask us.
How many pages are brand guidelines?
As many as the brand needs. The guides in our portfolio run between 10 and 12 pages, and for small businesses we also make a one-page version. What matters is that people read it, not how thick it is.
Who do I give it to?
Anyone who works with your brand: the print shop, whoever builds your website, the wrap company, colleagues who make presentations. Usually sending the PDF once, at the start, is enough.
What happens when the brand grows?
The guide gets updated. We add pages for new materials, such as packaging, a merch collection or an app, without redoing the whole thing.
Who owns the logo in the end?
You do. After full payment, the economic rights to the final deliverables pass to you through a written assignment, as set out in our Terms.
I already have a logo. Can you reuse it?
Yes. Often you don’t need a new one: we redraw it cleanly as a vector and build the rest of the identity around it, as we did for Oaia Neagră and Major Music.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Related
Goes well with
Brand identities
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.