Your business looks the same everywhere.
Clients see you on Google, on Instagram, on your van and on your invoice. If each looks different, it feels like four separate companies. A visual identity puts the same colours, the same type and the same tone everywhere.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
The logo in every version
Horizontal, stacked and mark only, on dark and light backgrounds, as vectors.
- 02
The colour palette
Main and supporting colours, with codes for screen and print, plus the rule of which colour goes where.
- 03
The fonts
A pair of typefaces for headings and body text, with the licence checked for commercial use.
- 04
The graphic elements
A pattern, a shape or a way of framing photos that people recognise you by, even when the logo is out of shot.
- 05
The first applications
Business card, e-mail signature, letterhead, profile picture and social covers, ready to use.
- 06
The rules, in short
A guide that says what is allowed and what isn’t, so anyone working with the brand uses it the same way.
- Logo SVG, PDF, PNG
- HEX, RGB, CMYK palette
- Licensed fonts
- Print PDFs for stationery
- 1080×1350 posts
- Brand guidelines PDF
How we work
Four steps, from the first message to the final files.
- 1
The talk
You tell us what you do, who you sell to and what you don’t want to look like. We also look at competitors.
- 2
The directions
We show you the logo directions on real applications: storefront, business card, profile.
- 3
Refinement
You pick a direction, we take it all the way. Rounds of changes are written in the quote.
- 4
The final pack
Vector logo in every version, colours, fonts and usage rules.
Questions
What clients ask us.
What is the difference between a logo and a visual identity?
The logo is the mark. The identity is everything around it: colours, fonts, photos, the way text is laid out. With a logo alone, every piece comes out different. With an identity, they all look like the same company.
Which pieces are included?
It depends on where you show up: a café needs a menu and labels, a construction firm needs a presentation and site posters. We write the list together, in the quote. For new businesses there is also a 7-piece brand pack.
Can I add the other materials later?
Yes. We start with what you need now and add pieces along the way, following the same rules. The brand guidelines keep everything consistent, whoever makes the next piece.
Who owns the logo in the end?
You do. After full payment, the economic rights to the final deliverables pass to you through a written assignment, as set out in our Terms.
I already have a logo. Can you reuse it?
Yes. Often you don’t need a new one: we redraw it cleanly as a vector and build the rest of the identity around it, as we did for Oaia Neagră and Major Music.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Brand identities
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.