One page, one goal.
When you pay for an ad, whoever clicks has to land somewhere that does one thing: a booking, an appointment, a sign-up or an order. No menu walking them around the whole site.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
One message, one button
The headline states the offer in the ad’s own words, the button says what happens next. The rest of the page answers the questions that keep people from leaving.
- 02
Tied to the campaign
The same copy and images as the ad people came from, so they know straight away they are in the right place.
- 03
A short form or direct WhatsApp
We ask only for what the first contact needs. The rest comes up in conversation.
- 04
Tracking from the start
Google Analytics, Meta Pixel and conversions set up before launch, together with the cookie consent banner.
- 05
Fast on phones
No extra scripts and compressed images, so the page opens quickly on mobile data too.
- 06
Variants for A/B tests
Two headlines or two offers, so the data shows you which brings more enquiries.
- One page, designed phone first
- Form or WhatsApp button
- Google Analytics and Meta Pixel
- Variants for A/B tests
- On your domain or a subdomain
How we work
Four steps, from the first message to the final files.
- 1
What you sell and to whom
You tell us what you do and what the visitor should do: call, book, buy.
- 2
The structure
We settle the pages and what sits on the first screen, designed for the phone first.
- 3
Design and build
We build it from scratch, fast and easy to find on Google. Rounds of changes are written in the quote.
- 4
Launch
We put it on your domain, with HTTPS, and stay close after launch.
Work we made
Only real projects, already on our site.
Questions
What clients ask us.
Can’t I just send the ad to my home page?
You can, but you lose people. The home page talks about everything you do, while someone coming from an ad is looking for one thing. A page built for the campaign shows them exactly what they saw in the ad and what to do next.
Do you run the ads as well?
Yes, through Optical Marketing: campaigns on Facebook, Instagram and Google, with the ad and the page made together.
What happens to the page after the campaign?
We switch it off, keep it for next time or turn it into a permanent page if the offer stays. We wrote on our blog about how to build one.
Can I see something before I decide?
Yes. Tell us your business name and within 72 hours you get a link to a demo site, built from what we find about you publicly.
Who takes care of the domain and hosting?
We do, if you want: hosting on European servers, with SSL, e-mail on your domain and backups. Details are on the web services page.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Optical Web Design
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.