Logos for garages and car washes.
Drivers often choose a garage or car wash on the move: they see the sign, slow down and pull in. Our logo archive includes Car Wash G&N, and the rule was the same: it reads from the car, on the first pass.
What matters
Automotive
- 01
The roadside sign
A driver has a moment to read it. A big name, solid letters and strong contrast matter more than a complicated mark.
- 02
The oily uniform
On overalls and T-shirts the logo is embroidered or printed on dark colours. We make it come out clean on black and on grey.
- 03
The company vehicle
A recovery truck or a detailing van is an advert that moves. The logo has to read at the traffic lights, not just in the car park.
- 04
No car silhouettes
The profile of a specific car dates along with the model. We look for a mark that stays current for years.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
The logo in every version
The main version, a compact one for Google and social media, plus single-colour versions on white and black.
- 02
Sign and pylon
A layout for the sign on the building and the roadside pylon, legible from afar.
- 03
The uniform
The logo prepared for embroidery and print on overalls, T-shirts and caps.
- 04
The company vehicle
A wrap layout for your recovery truck or detailing van, on the real model.
- 05
Small things that stay in the car
A windscreen service sticker, a key fob and a loyalty card for the car wash.
- SVG and vector PDF
- Transparent PNG
- Single-colour version for vinyl
- Simplified version for embroidery
- CMYK, RGB, HEX and Pantone colour codes
How we work
Four steps, from the first message to the final files.
- 1
The talk
You tell us what you do, who you sell to and what you don’t want to look like. We also look at competitors.
- 2
The directions
We show you the logo directions on real applications: storefront, business card, profile.
- 3
Refinement
You pick a direction, we take it all the way. Rounds of changes are written in the quote.
- 4
The final pack
Vector logo in every version, colours, fonts and usage rules.
Work we made
Only real projects, already on our site.
Questions
What clients ask us.
Does the logo need a car in it?
No. Your name and your location already say it’s about cars. A simple mark, without a specific car, stays current for longer.
Do you design the wrap for the company vehicle?
Yes, from the layout to fitting, through Optical Merch & Print. We wrote down what to know first in our piece on vehicle wraps.
Can you help with the services board at the entrance?
Yes. The list of services, opening hours and phone number go into the same identity, on a board that reads from the car.
Who owns the logo in the end?
You do. After full payment, the economic rights to the final deliverables pass to you through a written assignment, as set out in our Terms.
I already have a logo. Can you reuse it?
Yes. Often you don’t need a new one: we redraw it cleanly as a vector and build the rest of the identity around it, as we did for Oaia Neagră and Major Music.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Brand identities
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.