The logo on the coffee cup.
In a café, the logo leaves the counter in your customer’s hand: on the cup, down the street, at the office, in their photos. We make it small, clear and easy to recognise, so it works wherever the cup ends up.
What matters
Cafés
- 01
The cup
A small, curved surface, usually printed in one colour. The mark has to read whole from whichever side you hold the cup.
- 02
The loyalty card
The stamp on the card is your logo too, pressed dozens of times. We make a version that comes out clean even with a rubber stamp.
- 03
The customer’s photo
Cafés live on other people’s pictures. The logo on the cup, the wall or the window has to look good in a quick handheld shot.
- 04
No random beans and cups
Coffee beans and steaming cups are everywhere. We look for a mark that is yours: from the name, the place or the way you make coffee.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
The logo and the cup mark
The main version, plus a compact mark designed for cups, lids and sleeves.
- 02
Loyalty card and stamp
The card with its boxes to tick and the stamp, in the same identity.
- 03
Window and menu board
The window sticker and a header for the menu on the wall or the chalkboard.
- 04
The coffee bag label
If you sell beans to take home, the bag label, with room for origin and roast.
- 05
Stickers and bags
A round sticker for paper bags, cake boxes and your regulars’ laptops.
- 06
Online profiles
Profile picture, Instagram highlight icons and the cover, all from the same family.
- SVG and vector PDF
- Transparent PNG
- Single-colour version for cups
- Version for rubber stamps
- CMYK, RGB, HEX and Pantone colour codes
How we work
Four steps, from the first message to the final files.
- 1
The talk
You tell us what you do, who you sell to and what you don’t want to look like. We also look at competitors.
- 2
The directions
We show you the logo directions on real applications: storefront, business card, profile.
- 3
Refinement
You pick a direction, we take it all the way. Rounds of changes are written in the quote.
- 4
The final pack
Vector logo in every version, colours, fonts and usage rules.
Work we made
Only real projects, already on our site.
Questions
What clients ask us.
Can I have the logo on cups from opening day?
Custom-printed cups are usually ordered in large runs. Until then, a sticker or a stamp on plain cups looks great, and we prepare both.
Should the cup carry the full logo or just the mark?
Often the mark or the initial works better, large, with the name on the sleeve or the lid. We show you both on the cup before you choose.
We sell coffee beans too. Do you design the label?
Yes. A label has to fit a lot of information in little space. We wrote about the right order in a piece on our blog.
Who owns the logo in the end?
You do. After full payment, the economic rights to the final deliverables pass to you through a written assignment, as set out in our Terms.
I already have a logo. Can you reuse it?
Yes. Often you don’t need a new one: we redraw it cleanly as a vector and build the rest of the identity around it, as we did for Oaia Neagră and Major Music.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Brand identities
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.