Event and festival logos.
An event logo has to work from the wristband at the gate to the giant screen on stage. For Live Artist, an artist booking and events agency, we redrew it as a vector, so it comes out clean from business card to poster.
What matters
Events
- 01
Wristband and badge
On wristbands, tickets and badges, the logo gets the space of a fingernail. We make a compact mark that reads there too.
- 02
Stage and screens
On LED screens the logo is huge, moving and set on black, in coloured light. The white version on dark matters most.
- 03
Editions change, the mark stays
Each edition has its own theme and poster, but the festival mark stays the same, so people recognise it year after year.
- 04
A wedding planner’s elegance
For weddings and private events, the logo sits quietly on invitations and the profile. It shouldn’t compete with each wedding’s own design.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
Logo and edition lock-up
The main version, a compact mark and a layout with the edition name or number.
- 02
Poster and poster series
The main poster and layouts for announcing each artist or each day.
- 03
Access
Wristbands, tickets and badges for staff, artists and press.
- 04
Stage and venue
Graphics for stage screens, roll-ups, flags, banners and signs.
- 05
Merch
T-shirts, tote bags and stickers for the merch stand.
- 06
Invitations
For wedding planners and private events: invitations, menus and envelopes.
- SVG and vector PDF
- Transparent PNG for light and dark backgrounds
- White version for LED screens
- Single-colour version for wristbands
- CMYK, RGB, HEX and Pantone colour codes
How we work
Four steps, from the first message to the final files.
- 1
The talk
You tell us what you do, who you sell to and what you don’t want to look like. We also look at competitors.
- 2
The directions
We show you the logo directions on real applications: storefront, business card, profile.
- 3
Refinement
You pick a direction, we take it all the way. Rounds of changes are written in the quote.
- 4
The final pack
Vector logo in every version, colours, fonts and usage rules.
Work we made
Only real projects, already on our site.
Questions
What clients ask us.
Do we need a new logo for every edition?
No. The mark stays and each edition gets its own theme: colours, poster, illustrations. That way the festival is recognised over time and every year still looks new.
Can you make the merch for the stand?
Yes, through Optical Merch & Print. We wrote about what sells at the stand and what stays in the boxes in our piece on festival merch.
I’m a wedding planner. Do I need a complex logo?
No. Often a monogram or a well-set name is all it takes, plus a palette that invitations and your profile can grow from.
Who owns the logo in the end?
You do. After full payment, the economic rights to the final deliverables pass to you through a written assignment, as set out in our Terms.
I already have a logo. Can you reuse it?
Yes. Often you don’t need a new one: we redraw it cleanly as a vector and build the rest of the identity around it, as we did for Oaia Neagră and Major Music.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Brand identities
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.