Gym and sports club logos.
A gym or club logo gets worn: on T-shirts, hoodies and scarves. Our archive includes the crest of the football club Voința Cochirleni. A sports mark has to look strong, and strong in motion.
What matters
Fitness & sport
- 01
The kit
The logo is printed or embroidered on T-shirts, hoodies and towels. Bold lines and simple shapes survive washing and sweat.
- 02
The gym wall
Inside, the logo goes big on a wall or mirror and appears in every photo taken there. It has to hold up at that scale.
- 03
The club crest
A club needs a crest fans wear with pride, plus a simple version for match posters and live streams.
- 04
No dumbbells, no muscles
Dumbbells, muscle silhouettes and flames are in every gym. We start from your name and the sport you do.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
Logo or crest, in every version
The main version, a compact mark and single-colour versions for kit.
- 02
Kit and merch
Training tops, match kit, hoodies, scarves and water bottles.
- 03
Wall and signage
A layout for the entrance wall, the mirrors and the signs inside the gym.
- 04
Membership card
The membership card and gift voucher, in the same identity.
- 05
Posts for timetables and matches
Templates for the timetable, results, fixtures and events.
- SVG and vector PDF
- Transparent PNG
- Single-colour version for kit
- Simplified version for embroidery
- CMYK, RGB, HEX and Pantone colour codes
How we work
Four steps, from the first message to the final files.
- 1
The talk
You tell us what you do, who you sell to and what you don’t want to look like. We also look at competitors.
- 2
The directions
We show you the logo directions on real applications: storefront, business card, profile.
- 3
Refinement
You pick a direction, we take it all the way. Rounds of changes are written in the quote.
- 4
The final pack
Vector logo in every version, colours, fonts and usage rules.
Work we made
Only real projects, already on our site.
Questions
What clients ask us.
The club has an old crest. Can we keep it?
Yes. A crest has history and fans care about it. We redraw it cleanly as a vector, keeping what makes it recognisable, and add a simple version for kit.
Which technique works for the logo on T-shirts?
It depends on the fabric and the quantity: screen print, DTF or embroidery. We explain the differences in our piece on printing techniques.
Do you build the website with timetables and sign-ups?
Yes, through Optical Web Design, as we did for the swimming school.
Who owns the logo in the end?
You do. After full payment, the economic rights to the final deliverables pass to you through a written assignment, as set out in our Terms.
I already have a logo. Can you reuse it?
Yes. Often you don’t need a new one: we redraw it cleanly as a vector and build the rest of the identity around it, as we did for Oaia Neagră and Major Music.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Brand identities
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.