Real estate logos.
In real estate, your logo sits next to the biggest decision a client makes. For Global Elite Realty we redrew the gold skyline in their logo as a vector and built the whole identity around it, from business card to brand guidelines.
What matters
Real estate
- 01
The board on the balcony
A “For sale” board is read from the street. The logo and phone number have to be visible from below, several floors down.
- 02
Photos and portals
The logo sits as a watermark on photos and as a small avatar on listing portals. We make a discreet version that doesn’t cover the house.
- 03
Premium or approachable
Black and gold say luxury, bright colours say you are close to people. We choose for the clients you want, not for the agency across the road.
- 04
No keys, no roofs
Keys, roofs and stylised houses are everywhere in this business. We look for a mark people still remember after the viewing.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
Logo and mark
The main version, the mark on its own and versions for dark and light backgrounds.
- 02
For sale and to let boards
A layout for the board on the balcony or fence, legible from a distance.
- 03
Photo watermark
A transparent version for listing photos, ready to place on every image.
- 04
Business cards for agents
One layout for every agent’s card, with a QR code to the listings.
- 05
Property presentation
The sheet or brochure you leave with the client after a viewing.
- 06
Listing posts
Templates for new, sold and let properties that you fill in yourself.
- SVG and vector PDF
- Transparent PNG for watermarks
- Avatar for portals and social media
- Single-colour version
- CMYK, RGB, HEX and Pantone colour codes
How we work
Four steps, from the first message to the final files.
- 1
The talk
You tell us what you do, who you sell to and what you don’t want to look like. We also look at competitors.
- 2
The directions
We show you the logo directions on real applications: storefront, business card, profile.
- 3
Refinement
You pick a direction, we take it all the way. Rounds of changes are written in the quote.
- 4
The final pack
Vector logo in every version, colours, fonts and usage rules.
Questions
What clients ask us.
We are several agents. Does each one get a business card?
Yes. We make one layout and only change the name, phone and QR code. All the cards look the same, so the agency is recognised.
We have a new development. Does it need its own logo?
Usually yes: the residential project gets its own name and mark, while the developer’s logo sits smaller, as a signature. We design them together so they fit.
We work with foreign clients too. Does the brand work in English?
Yes. The Global Elite Realty identity is entirely in English, for the Panama market. We can make the materials in whichever languages you need.
Who owns the logo in the end?
You do. After full payment, the economic rights to the final deliverables pass to you through a written assignment, as set out in our Terms.
I already have a logo. Can you reuse it?
Yes. Often you don’t need a new one: we redraw it cleanly as a vector and build the rest of the identity around it, as we did for Oaia Neagră and Major Music.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Brand identities
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.