Shop logos, on the street and online.
A shop logo repeats thousands of times: on every bag, every parcel, every label. We make it look good on the sign and on the parcel tape, so whoever receives it knows it’s you.
What matters
Shops
- 01
Sign and window
Passers-by decide on the move whether to walk in. The name reads from the opposite pavement and the window sticker doesn’t hide the goods.
- 02
Bag, box and label
Packaging repeats the logo with every order. A single-colour version makes printing simpler and looks just as good.
- 03
The header on a phone
In an online shop, the logo sits in a narrow strip at the top of the phone screen. We make a wide, low version for that spot.
- 04
The marketplace avatar
On marketplaces you are one dot among hundreds. The mark has to stand out at fingertip size.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
The logo in every version
The main version, a wide one for the header, a mark for avatars and single-colour versions.
- 02
Sign and window
A layout for the sign above the door and the window stickers.
- 03
Packaging
Bag, box, parcel tape, seal sticker and wrapping paper.
- 04
Labels and tags
The product label or clothing tag, with room for size and code.
- 05
The online shop
The logo set in the header, the favicon and images for your social profiles.
- 06
The card in the parcel
The thank-you card that comes out of the box first.
- SVG and vector PDF
- Transparent PNG for the website
- Favicon
- Single-colour version for packaging
- CMYK, RGB, HEX and Pantone colour codes
How we work
Four steps, from the first message to the final files.
- 1
The talk
You tell us what you do, who you sell to and what you don’t want to look like. We also look at competitors.
- 2
The directions
We show you the logo directions on real applications: storefront, business card, profile.
- 3
Refinement
You pick a direction, we take it all the way. Rounds of changes are written in the quote.
- 4
The final pack
Vector logo in every version, colours, fonts and usage rules.
Work we made
Only real projects, already on our site.
Questions
What clients ask us.
My online shop runs on a ready-made platform. Will the logo fit?
Yes. We prepare the logo at the sizes your platform asks for: header, favicon and automatic e-mails.
Do you design the packaging too?
Yes, design and production, through Optical Merch & Print. We wrote about what is worth customising in our piece on boxes and packaging.
I also sell my own products. Will the logo work on them?
Yes. We make a version that sits on the product label without covering it, and for clothing one that can be embroidered or printed on the tag.
Who owns the logo in the end?
You do. After full payment, the economic rights to the final deliverables pass to you through a written assignment, as set out in our Terms.
I already have a logo. Can you reuse it?
Yes. Often you don’t need a new one: we redraw it cleanly as a vector and build the rest of the identity around it, as we did for Oaia Neagră and Major Music.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Brand identities
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.