Logos for artists and record labels.
In music, the logo ends up on fans’ T-shirts, on the screen behind the stage and in the corner of every cover. We have worked with Major Music, Folclor Records and Oaia Neagră, F.Charm’s brand, for whom we also made four merch drops.
What matters
Music
- 01
The merch
For an artist, the logo is also a product: fans wear it. It has to look good on a black T-shirt, embroidered on a cap and large on the back of a hoodie.
- 02
The streaming cover
On streaming platforms the cover is a small square on a phone. The label mark sits quietly in a corner and has to be recognisable there too.
- 03
Stage and video
On an LED screen, through smoke and lights, the logo is usually white on black and moving. We build it to hold up like that.
- 04
Artist or label
An artist needs a name written with character. A label needs a mark that stands next to its artists without taking their place.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
Logo and mark
The artist’s or label’s wordmark, a compact mark and white, black and single-colour versions.
- 02
The merch version
The logo prepared for T-shirts, hoodies, caps and stickers, embroidery included.
- 03
Profiles and YouTube
Profile picture, YouTube channel art and a post set for releases.
- 04
Covers and records
Logo placement on covers, the vinyl or CD label and the label’s stamp.
- 05
Gig posters
A poster layout where only the city, date and venue change.
- 06
The animated logo
A short animation for the video intro and the stage screen, on request.
- SVG and vector PDF
- Transparent PNG in white and black
- Simplified version for embroidery
- YouTube channel art and avatar
- CMYK, RGB, HEX and Pantone colour codes
How we work
Four steps, from the first message to the final files.
- 1
The talk
You tell us what you do, who you sell to and what you don’t want to look like. We also look at competitors.
- 2
The directions
We show you the logo directions on real applications: storefront, business card, profile.
- 3
Refinement
You pick a direction, we take it all the way. Rounds of changes are written in the quote.
- 4
The final pack
Vector logo in every version, colours, fonts and usage rules.
Work we made
Only real projects, already on our site.
Questions
What clients ask us.
Does the logo have to be on every cover?
Not necessarily. On a single’s cover, the image matters more. The artist’s logo goes where it helps, and the label mark stays small, always in the same spot.
Do you make the merch too?
Yes, from design to product, through Optical Merch & Print. You can see the merch collections we made for artists.
The label has several artists. How do we keep them apart?
Each artist keeps their own identity. The label mark sits quietly in the same place on every cover and poster, like a signature.
Who owns the logo in the end?
You do. After full payment, the economic rights to the final deliverables pass to you through a written assignment, as set out in our Terms.
I already have a logo. Can you reuse it?
Yes. Often you don’t need a new one: we redraw it cleanly as a vector and build the rest of the identity around it, as we did for Oaia Neagră and Major Music.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Brand identities
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.