Salon and barbershop logos.
Clients find a salon on Instagram and remember it by how the place looks. The logo sits on the mirror, the window and the appointment card, and it has to show your style at first glance.
What matters
Salons & barbers
- 01
Mirror and window
The logo is cut from vinyl and applied to glass, so it has to work in one colour, white or black, without shadows.
- 02
The Instagram dot
Your profile is where a new client sees you first. The mark has to read in that small circle, above the photos of your work.
- 03
Beauty or barber
Beauty salons usually lean on fine lines and air, barbershops on solid lettering. We know the conventions and decide with you whether to follow them.
- 04
No scissors, no silhouettes
Scissors, combs and a woman’s profile turn up on half of all salons. We start from your name and the feel of the place.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
The logo in every version
The main version, a mark for profiles and single-colour versions for vinyl.
- 02
Mirror and window
A layout for the glass and mirror stickers, at their real sizes.
- 03
Appointment card and voucher
The card with the next visit and the gift voucher, ready to print.
- 04
Instagram icons
Profile picture and highlight icons: services, work, bookings.
- 05
Product labels
If you sell your own products, the label for the bottle or jar, in the same identity.
- SVG and vector PDF
- Transparent PNG
- Single-colour version for vinyl
- Version for gold or silver foil
- CMYK, RGB, HEX and Pantone colour codes
How we work
Four steps, from the first message to the final files.
- 1
The talk
You tell us what you do, who you sell to and what you don’t want to look like. We also look at competitors.
- 2
The directions
We show you the logo directions on real applications: storefront, business card, profile.
- 3
Refinement
You pick a direction, we take it all the way. Rounds of changes are written in the quote.
- 4
The final pack
Vector logo in every version, colours, fonts and usage rules.
Work we made
Only real projects, already on our site.
Questions
What clients ask us.
The salon carries my name. Is that a problem?
Not at all, it’s common. We build a logo from the letters of your name that stays yours if you open a second location or a product line.
Can I have the logo in gold foil on my business cards?
Yes, as long as the logo has no very thin lines. We check that from the start and prepare a version suited to foil.
Do you build the booking website too?
Yes, through Optical Web Design. We wrote about what belongs on the first screen in a piece on salon websites.
Who owns the logo in the end?
You do. After full payment, the economic rights to the final deliverables pass to you through a written assignment, as set out in our Terms.
I already have a logo. Can you reuse it?
Yes. Often you don’t need a new one: we redraw it cleanly as a vector and build the rest of the identity around it, as we did for Oaia Neagră and Major Music.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Brand identities
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.










