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A printed menu that reads at the table.

Guests look for the dish, then the portion size and the allergens. We build the menu around sections you find at a glance, in the venue’s identity, and match it to your digital menu if you have one.

What you get

The deliverables, in short. What exactly is included goes in the quote.

  1. 01

    Clear sections

    Starters, mains, desserts, drinks: the headings are easy to find, without flipping through every page.

  2. 02

    Allergens and portion sizes

    Marked the same way on every dish, with a short key, so the staff don’t get asked every time.

  3. 03

    The venue’s format

    A4, folded A3, a single sheet on a tray or a table card, depending on how you serve.

  4. 04

    Drinks and the daily menu

    Kept separate, in the same style, so you can change them without reprinting the whole menu.

  5. 05

    Several languages

    An English version or other languages, with a layout planned to fit longer text.

  6. 06

    Matched to the digital menu

    If you also want the QR menu, we build it in the same design, and the code on the table leads to it.

Formats
  • Print PDF (CMYK, 3 mm bleed)
  • A4 or folded A3 menu
  • Separate drinks menu
  • Table card with QR
  • English version

How we work

Four steps, from the first message to the final files.

  1. 1

    What, how many, where

    You tell us what gets printed, in what format and how it is handed out. If you already have a print shop, we work to its specs.

  2. 2

    The layout

    We design on the real format, with your copy and a hierarchy built for whoever reads it.

  3. 3

    Adjustments and proofing

    We proof the copy and the details together. Rounds of changes are written in the quote.

  4. 4

    Print-ready file

    A PDF with bleed and safe margins, plus a version for screens. On request we also handle the printing, through our partner print shops.

Questions

What clients ask us.

Printed menu or QR menu?

It depends on the place. Many guests still want a menu in their hands, and a QR code is no help without signal or with a flat battery. We set out the arguments in QR menu or printed menu.

What happens when the dishes change?

We plan the menu so the pages that change often, like the daily menu or drinks, are separate and easy to reprint. Whatever changes very often can live in the digital menu, which updates without printing.

Which paper survives the table?

A heavy laminated card or a synthetic paper that wipes clean. For a fine-dining room, a textured paper is part of the experience. We tell you at the first talk what suits your place.

Do you handle the printing too?

Yes, if you want. We work with partner print shops and tell you which paper and finish suit what you are printing. You can just as well take the files to your own printer.

What files do I get?

A print PDF (CMYK, with bleed and safe margins) and a screen version, so you can also send it by e-mail or WhatsApp.

How much does it cost?

It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.

Optical Merch & Print Design

Let’s start.

Tell us in two lines what you need. We come back with a plan and a clear quote.