A newsletter people actually open.
A newsletter that gets read has one big story, a few short ones and a single button. We build the template you fill in every month, tested in the e-mail apps your clients use.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
The template in your identity
Header, colours, fonts that display in any e-mail app, a button and a footer with your details and the unsubscribe link.
- 02
Tested where it is read
We check it in Gmail, Outlook, Apple Mail and on phones, dark mode included.
- 03
A monthly structure
A place for the main story, the short news and a useful tip, so each issue is quick to write.
- 04
Set up in your platform
We load it into Mailchimp, Brevo, MailerLite or whatever you already use, so you can send it yourself.
- 05
Deliverability, checked
We look at SPF, DKIM and DMARC on your domain, so your e-mails land in the inbox, not in spam.
- 06
The sign-up form
A form for your website with a clearly worded consent box, plus a welcome e-mail for new subscribers.
- Responsive HTML template
- Template in your e-mail platform
- 600 px header and banners
- Dark mode version
- Sign-up form
- Welcome e-mail
How we work
Four steps, from the first message to the final files.
- 1
Where you are now
We look at what you have: website, Google profile, social accounts, materials.
- 2
The plan
We settle what comes first and how we measure it, on a single page.
- 3
Execution
We make the materials and put them to work. Rounds of changes are written in the quote.
- 4
The report
We show you in plain words what worked and what we change.
Work we made
Only real projects, already on our site.
Questions
What clients ask us.
Do you send the newsletter every month?
We can, as part of monthly work with Optical Marketing: we write, lay out, send and tell you in the report what got read. Or we leave you the finished template and you send it.
Which sending platform should I pick?
One that handles your list, unsubscribes and statistics: Mailchimp, Brevo and MailerLite are the most common. Don’t send a newsletter from Outlook to a long list in plain sight or in BCC.
Can I e-mail every client in my contacts?
Only those who agreed, plus existing clients about similar services, with the unsubscribe link in plain view. We summed up the rules in our article on subscriber lists.
Do you work with small businesses too?
Yes. Most of our clients are local businesses: a salon, a restaurant, a service company.
Do you guarantee results?
We don’t promise first place on Google or a number of clients. We promise properly done work and clear reports on what happened.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Related
Goes well with
Optical Marketing
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.