Posts people know mid-scroll.
Your post gets a second on screen, among dozens of others. We build a visual system that lets people recognise it before they see your name, and templates so you keep it going when you post yourself.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
Feed posts
Vertical 4:5 (1080×1350), which fills more of a phone screen than a square. We keep the text away from the edges, for the crop on the profile grid.
- 02
Carousels
Several linked slides: the first one stops the thumb, the last one says what to do next. Good for lists, steps and before/after.
- 03
Stories
1080×1920, with text and buttons in the middle band, where the account name and the reply field don’t cover them.
- 04
Reel covers
The cover that stays on your profile once the clip has played, with the title still readable in the grid crop.
- 05
Templates for you
Layouts for the announcements you repeat (opening hours, events, new products, hiring), which you fill in with the day’s copy.
- 06
The launch series
For an event, a product or an opening: posts and stories that belong together, like the release set we made for Major Music.
- 4:5 post (1080×1350)
- 1:1 square post
- Carousel, 4:5 slides
- 9:16 story (1080×1920)
- Reel cover
- Templates for recurring posts
How we work
Four steps, from the first message to the final files.
- 1
Networks and goal
You tell us which networks you are on and what you want from them: messages, bookings, sales.
- 2
The visual system
We set the rules: colours, fonts, where the logo sits, what a post and a cover look like.
- 3
The pieces
We draw each piece at the exact sizes of each network. Rounds of changes are written in the quote.
- 4
The export
You get files ready to upload, by size, plus templates for what you post yourself.
Work we made
Only real projects, already on our site.
Questions
What clients ask us.
How many posts do I start with?
A small, well-thought-out set: a few post types that cover what you announce most often. Your weekly posts then come out of them, without starting from scratch. There is also a guide to planning a month on our blog.
Do you write the captions too?
Yes, if you like. We write short, in your customers’ language, without sounding like an ad. If you would rather write them yourself, the template leaves room for them.
Will photos taken on a phone do?
Often, yes. We tell you which photos work and how to shoot them in good light. The template keeps your posts consistent even when the photos vary.
Do I also get editable files for posts?
For the posts you make yourself, we leave you templates you can fill in. What exactly you get is written in the quote.
Do you also do the posting?
Yes, through Optical Marketing: calendar, posts and replies, with a plain-language monthly report.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Related
Goes well with
Optical Marketing
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.