A small mark seen everywhere.
Your profile picture is the piece people see most: next to every post, comment and message, usually the size of a fingernail. We design it to read there too, not only large on a design screen.
What you get
The deliverables, in short. What exactly is included goes in the quote.
- 01
The right logo for a circle
Networks crop the picture into a circle. We pick or draw the logo form that fits without losing its corners: the mark, the initial or a compact lockup.
- 02
Tested at real size
We check it as it appears next to a comment or in a chat list, in both the light and dark themes of the apps.
- 03
One file per network
Instagram, Facebook, LinkedIn, TikTok, YouTube, WhatsApp Business and your Google profile: the same mark, exported the way each one wants it.
- 04
A frame for the team
For your people’s photos: the same background or the same colour band, so the team looks consistent on LinkedIn and in e-mail signatures.
- 05
A seasonal version, on request
A version for the holidays or a launch, which you use for a while and then switch back to the main one.
- High-resolution square PNG
- Circle preview
- Dark background version
- Exports for each network
- Frame for team photos
How we work
Four steps, from the first message to the final files.
- 1
Networks and goal
You tell us which networks you are on and what you want from them: messages, bookings, sales.
- 2
The visual system
We set the rules: colours, fonts, where the logo sits, what a post and a cover look like.
- 3
The pieces
We draw each piece at the exact sizes of each network. Rounds of changes are written in the quote.
- 4
The export
You get files ready to upload, by size, plus templates for what you post yourself.
Work we made
Only real projects, already on our site.
Questions
What clients ask us.
Can I use my full logo as the profile picture?
If the logo is wide or has small text, usually not: in the small circle, the text turns into a smudge. We use the mark, the initial or a compact version, and your full name is written next to the picture anyway.
Do you take the team photos too?
We don’t do the photo shoot. We design the frame the photos go into (background, colour, crop) and tell you how to take them so they match. Then we place them all in the same frame.
Do I need a different picture on each network?
No. The mark stays the same everywhere, so people recognise you from one network to the next. Only the size changes and, sometimes, the space around it.
Do I also get editable files for posts?
For the posts you make yourself, we leave you templates you can fill in. What exactly you get is written in the quote.
Do you also do the posting?
Yes, through Optical Marketing: calendar, posts and replies, with a plain-language monthly report.
How much does it cost?
It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.
From the blog
Short guides on the topic, written in the studio.
Related
Goes well with
Optical Marketing
Let’s start.
Tell us in two lines what you need. We come back with a plan and a clear quote.