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Short clips, made for the phone.

On a phone, the first seconds decide whether people stay. We make vertical clips with the message in the first frame and text that reads with the sound off, in your brand’s colours and fonts.

What you get

The deliverables, in short. What exactly is included goes in the quote.

  1. 01

    Motion graphics

    Moving type, figures, products and your logo, animated in your identity, with no filming needed.

  2. 02

    Edits from what you have

    Your phone clips and photos, trimmed, ordered and cut to a rhythm.

  3. 03

    Subtitles burned in

    Many people watch with the sound off. We set them large, in the middle zone, where the app’s buttons don’t cover them.

  4. 04

    A cover for every clip

    A frame with large text, so your profile looks tidy in the grid too.

  5. 05

    A clean file for each network

    No watermark, with the safe zones respected for Reels, TikTok and Shorts.

Formats
  • Vertical 9:16, 1080×1920
  • 1:1 or 4:5 feed
  • MP4 (H.264)
  • JPG cover
  • Burned-in subtitles or SRT file

How we work

Four steps, from the first message to the final files.

  1. 1

    The goal

    You tell us where it runs (Reels, TikTok, Shorts, website, e-mail) and what people should remember.

  2. 2

    The script

    We write the sequence briefly, frame by frame, before animating anything.

  3. 3

    The animation

    We animate in your identity: colours, fonts, logo. Rounds of changes are written in the quote.

  4. 4

    The export

    You get the files in each network’s formats: vertical, square or wide.

Questions

What clients ask us.

How long should a clip be?

Long enough to say one thing. For a business, short clips under a minute are the easiest to watch to the end. We suggest a length based on what you have to show.

Do you add music?

Usually you add the music when uploading, from each app’s library, to avoid copyright problems. If you want the sound in the file itself, we use music licensed for commercial use.

Can you make clips every month?

Yes. We plan them in the month’s calendar, together with the posts, through social media management at Optical Marketing.

Do you film as well?

We mostly work with motion graphics and the material you already have (photos, phone clips). If filming is needed, we tell you at the first talk how we will handle it.

What resolution do I get?

We export for each place separately: vertical 9:16 for Reels, TikTok and Shorts, square or 4:5 for the feed, wide 16:9 for YouTube and websites.

How much does it cost?

It depends on what it covers: how many pieces, how many versions, whether printing or production is included. Tell us what you need and we come back with a clear quote, after a short talk.

Optical Marketing

Let’s start.

Tell us in two lines what you need. We come back with a plan and a clear quote.