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Portfolio · fictional brands

Studio concepts.

Studio concepts: fictional brands, created by Optical Design as a demonstration. They are not real clients.

10 invented businesses, from a sourdough bakery in Brașov to a dairy farm in Vatra Dornei. Each one starts from the name, not from the niche’s clichés: logo, colours, fonts, applications and, for some, a website.

  • 4 brand packs
  • 3 identities + website
  • 3 logo + stationery
  1. Cover of the Brutăria Ceaun concept: brand pack for a artisan sourdough bakery in Brașov 01Brand pack

    Brutăria Ceaun

    artisan sourdough bakery · Brașov The U in CEAUN is drawn as a cast-iron pot: heavy body, two handles and a lifted lid, with the steam in the gap. Optical Design concept · fictional brand See the case study (RO)
  2. Cover of the Fierăstrăul concept: identity + website for a solid-wood furniture workshop in Suceava 02Identity + website

    Fierăstrăul

    solid-wood furniture workshop · Suceava The mark is a block of solid wood with the cut just started, carried on as a pencil marking line. Optical Design concept · fictional brand See the case study (RO)
  3. Cover of the Mirt & Sare concept: logo + stationery for a Mediterranean bistro in Constanța 03Logo + stationery

    Mirt & Sare

    Mediterranean bistro · Constanța A myrtle berry with a grain of salt jumping out of it: both ingredients of the name in a single gesture. Optical Design concept · fictional brand See the case study (RO)
  4. Cover of the Albastru Dental concept: brand pack for a family dental clinic in Cluj-Napoca 04Brand pack

    Albastru Dental

    family dental clinic · Cluj-Napoca The mark is the “a” from “open wide and say ah”: the counter of the letter is an open mouth, with no tooth, smile or toothbrush. Optical Design concept · fictional brand See the case study (RO)
  5. Cover of the Velora concept: identity + website for a yoga and pilates studio in Bucharest 05Identity + website

    Velora

    yoga and pilates studio · Bucharest Each letter in “velora” is wider than the one before: the word stretches slowly, like a body in pilates. Optical Design concept · fictional brand See the case study (RO)
  6. Cover of the Garajul lui Pavel concept: logo + stationery for a classic car garage in Ploiești 06Logo + stationery

    Garajul lui Pavel

    classic car garage · Ploiești A P cut into five slats with the rhythm of a roller garage door; a piece is missing from the second one: the open door. Optical Design concept · fictional brand See the case study (RO)
  7. Cover of the Cerc concept: brand pack for a Romanian wine shop and bar in Iași 07Brand pack

    Cerc

    Romanian wine shop and bar · Iași A “c” drawn as an open ring; the dot in the gap is the seat pulled out at the table for whoever walks in. Optical Design concept · fictional brand See the case study (RO)
  8. Cover of the Trei Fagi concept: identity + website for a mountain guesthouse in Sighetu Marmației 08Identity + website

    Trei Fagi

    mountain guesthouse · Sighetu Marmației A tally stick with three knife notches, the stick Maramureș shepherds used to count their days. Optical Design concept · fictional brand See the case study (RO)
  9. Cover of the Puf concept: logo + stationery for a private bilingual kindergarten in Timișoara 09Logo + stationery

    Puf

    private bilingual kindergarten · Timișoara “puf” has a second f behind it, like an echo, and reads “puff” in English: in a bilingual kindergarten everything is said twice. Optical Design concept · fictional brand See the case study (RO)
  10. Cover of the Donița concept: brand pack for a dairy farm with a farm shop in Vatra Dornei 10Brand pack

    Donița

    dairy farm with a farm shop · Vatra Dornei The D is built from the staves of a wooden milking pail, with the left stave rising into the handle. Optical Design concept · fictional brand See the case study (RO)

We searched each name online first, so it would not resemble a real business in the same niche. Phone numbers, addresses and e-mails in the work are samples. Presentation photos are generated and composed by the studio. The case studies are in Romanian.

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